We care for you

Our client is the main focus of our work

Learn More

Take a look at our services


  • Integrated marketing
  • Development of marketing strategies
  • Marketing operations planning
  • Marketing tools


  • Press office
  • Public relations
  • Media service

Training courses

  • Academical Courses
  • Communication Courses
  • Full Immersion Trainings
  • Marketing Courses


  • Travel industry representation
  • Travel industry services
  • Special interest tourism


  • Children Aid
  • Human and Political Rights
  • Missionary Institutions
  • Nature Preservation Organizations

Our philosophy

Marketing, communication and training courses are thought as little bricks used to build the most various "objects" in a personalized and unique way.

We usually know what we want to build but doing it is not always so simple. We might even know what we want and how we want it, but we do not know what kind of bricks to use to realize our projects. In this case we could ask to a trusted friend in order to give life to our dreams and satisfy our needs. Together, discussing with passion when necessary, the real desires and the solutions to achieve our goal would slowly take shape.

R.C. Marketing & Communication is that trusted friend, which analyzes needs and business objectives with the client and suggests him the best tools to build tailor mode projects.

"We care for you" is not just a slogan but is our business philosophy. Our client is the main focus of our work, a friend with whom to discuss and compare our ideas, to seek and reach together the best solutions. The commitment of R.C. Marketing & Communication is to create a "Democratic Marketing", where all clients and projects are important: marketing, communication and training courses are applied sciences, for everyone with all kind of budgets.

No project is too insignificant, because each individual and company has its own small and big dreams and the right to see them realized in a professional matter. We places the first brick with this message, now we ask you to put the second brick by giving us the chance to meet you, so that, together, we can begin to build your dreams, one brick at the time...

About us

Riccardo Celani

Chief Executive Officer (CEO)

I studied tourism marketing and communication in Switzerland at the University College "Hosta Hotel and Tourism School" (Glion Group), and I worked for tour operators and National Tourism Organization (N.T.O.) in Italy, U.K. and U.S.A., as USTTA - United States Tourism and Travel Administration. I have 30 + years international experience in the Tourism Industry. I currently cooperate with Turin University. I have collaborated with other Italian universities. In 2010 I established my own company.

I have worked in a multicultural environment, in management, marketing, communications, sales, media, public relations, advertising, over the past 30 years. I have worked in Switzerland, England, USA and Italy and I am therefore able to work in English, French and Italian and I have knowledge of others languages. Please also check my linkedin.com/in/riccardocelani

I feel my individual talents and experience is relevant and would contribute greatly to the success of your organisation.

Present job

Piazza SS. Redentore, 15
20025 Legnano – Lombardy – Italy - EU
Mobile: (+39) 347 378 3907
E-mail: rc@riccardocelani.com
Website: www.riccardocelani.com
Skype: riccardocelani
VAT n° 07193150963 – Milan Chamber of Commerce member

Other assignments

  • CEO/Editor of the on-line blog magazine: www.planetravelmagazine.com
  • Member of the EPF – European Press Federation member
  • Glion Alumni Association member (AEG)

Past assignments

  • President of the Board of Directors of the DOMUS PROCCHIO SOCIETA' COOPERATIVA a r.l. 2013 - 2018 – biggest timesharing Residence in Italy

High School/University level education

  • Liceo Scientifico Federico Enriques - Livorno
  • Diploma in Tourism (Marketing & Communication). Courses and examinations in English at the University College: “Hosta Hotel and Tourism School”, Leysin, Switzerland (Glion group)
  • IATA – UFTTA Diploma – Ginevra, Switzerland: Registered as “IATA – UFTTA International Travel Consultant”, c/o IATA, Box 160, 1216, Ginevra (CH)
  • Cours de Langue et de Culture Francases” at Lausanne University - Switzerland
  • TQM – Total Quality Management at “U.S. Department of Commerce” Pennsylvania Av. - Washington D.C. – USA


  • Periodic lessons of Marketing and Communication at Turin State University
  • Periodic lessons of Marketing and Communication at High School "Gino Zappa" – Saronno
  • Lectio Magistralis on “Press Office/PR in a Tourism organization” at University of Bologna “Superior School of Journalism” (Master in journalism)
  • Lectio Magistralis on “Marketing and Special Interests” at University of Pavia at the International Congress: “Cultura e Territorio”
  • Annual marketing course as Professor of Marketing at UET (European University School for Tourism in Milan 2012 - 2013)
  • Mentor at the Catholic University of the Sacred Heart, Milan Campus, Italy - MIB - Master in International Business (in English) 2016 - 2017

Publications together with other authors - University Professors

  • "Dall’enclave al territorio. Pianificazione, trasformazione, promozione" Text book at the University of Turin, Italy. Published by "Il Segnalibro", Turin, 2005
  • "Il Turismo tra Immagine e Realtà" Text book at the University of Turin, Italy Published by "Libreria Cortina", Turin, 2007
  • "Cultura e Territorio. Beni e attività culturali. Valorizzazione ed indotto in prospettiva europea". Published by "Franco Angeli Editore", Milano, 2008

Monographic publication

  • "H.U.B." Text Book at the University of Turin, Italy - Tourism Master. Published by "Libreria Cortina", Torino, 2010

Official recognitions

  • Certificate of Appreciation – signed by Mr. Greg Farmer, former U.S. Under Secretary of Commerce for Travel and Tourism Administration
  • Cash Award – signed by Mr. Reginald Bartholomew, former U.S. Ambassador in Italy
  • Citation of Appreciation – signed by Mr. Edward R. Book, former President of TIA – Travel Industry Association of America


  • Fluent English
  • Good/Fluent French
  • Basic German and Spanish
  • Italian mother tongue


  • Web and Office systems

Main competences

  • Marketing, Communications, PR, Press Office
  • Advertising
  • Branding
  • Business and Marketing plans
  • D.M.O./N.T.O. & T.O.'s International Expert
  • H.U.B. tourism, economic, social theory creator
  • Pricing
  • Product segmentations
  • Promotion strategies
  • Social Media
  • Start up project works
  • Strategic Business Travel
  • Tour operators, Hotels and Airlines international consultant
  • Tourism and political tourism journalism
  • Trainings Full Immersion
  • University teaching and tourism text book's writer for universities

Past work experiences

From 1996 to 2009: Cyprus Tourism Organization (Ministry of Tourism, Industry and Commerce)
  • Marketing & Press Office/PR Manager: (MICE, religious tourism, cultural tourism, wellness/SPA, sport, etc.), marketing on-line, etc.
  • Management: Supervising external and internal staff. Marketing/Press office/PR plan
  • PR/Press Office: PR with press, airlines, tour operators, incentive houses, other tourism offices (ADUTEI), Embassies, public Italian institutions, decision makers of top private companies with a mailing list of 500 companies; organization of press trips for journalists, press conferences, media and others related events with a mailing list of 900 journalists, assistance to the media in developing articles, editorials and TV/radio programs; selection of journalists re major projects, newsletter for the Italian trade and press; advertising campaigns.
  • Promotions and sales: Organizing presentations, events, workshops, fam tours and tradeshows.
  • Special Activities: full Immersion Training Project: in 13 years trained more than 3000 Italian travel agents, incentive houses and tour operators in about 70 sessions in Italy and Cyprus; analyst: theoretic marketing analyst about Press Office/PR, D.M.O. (Destination Marketing Organization) and N.T.O. (National Tourism Organization)
From 1990 to 1996: American Consulate General Milan, Italy (United States Travel and Tourism Administration)
  • Marketing and PR Officer
  • Marketing: Assisting the USTTA director for marketing projects
  • Communication/PR: PR with press, airlines, tour operators, incentive houses, decision makers of top private companies
  • Promotion: Organizing presentation, events, fam trips and tradeshows
  • Management: “Visit USA Committee” and ADUTEI association
  • Special Activities: Full Immersion Trainings Project. In 3 years trained more than 500 Italian travel agents in about 30 sessions in Italy and USA
1990: Gastaldi Tour Operator, Milan, Italy
  • Responsible relationships correspondent for USA
  • Operative Department USA and Canada group organizer
From 1988 to 1989: Globspan Tour Operator, London, UK
  • Responsible BSP
  • Ticketing , Reservation, Costing, BSP Report, dealing with British T.A.’s and Airlines. Specialized in the USA and Canada, Far East, Singapore, South Africa, Australia and New Zealand
From 1978 to 1986: independent jobs
  • Radio free-lance journalist, press office, conference and events organiser


Major partnerships for projects and representations since 2010 with:

National Association to Succour the Italian Missionaries

National Association to Succour the Italian Missionaries

Indian incoming tour operator

Indian incoming tour operator

Italian Tour Operator

Italian Tour Operator

Peace and relax in the heart of Tyrol

Peace and relax in the heart of Tyrol

Fondazione ISTUD

Fondazione ISTUD

The essence of South Beach

The essence of South Beach

A lovely place of peace and serenity

A lovely place of peace and serenity

Israeli incoming tour operator

Israeli incoming tour operator

European University School for Tourism in Milan

European University School for Tourism in Milan

MIB | Master in International Business

MIB | Master in International Business

Jungfrau - Top of Europe

Jungfrau - Top of Europe

Università degli Studi di Torino

Università degli Studi di Torino

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